New Variety BV is an entirely independent company with a staff of four. Jos Buskermolen– general management: contracts, royalties, etc. Lammert Koning– plant hunter: conducts searches throughout the world for new varieties
New Variety’s services:
Searches for new varieties
New Variety conducts worldwide searches for commercially interesting new varieties.
Plant breeders’ rights
New Variety applies for Benelux/EU/international breeders’ rights for new plant varieties. For the United States, we can arrange for your plant patent.
Trademark rights
New Variety will apply for trademark rights for new trademarks.
Licensing contracts
Acting on the instructions of the holder of the plant breeders’ rights license and propagation contracts, New Variety will negotiate with plant propagating companies, growers and distributors.
Royalties and monitoring compliance
New Variety will collect the royalties and monitor compliance with the agreements established in the licensing and propagating contracts.
Marketing and promotion
New Variety will conduct or coordinate the promotion of new plant varieties.
Issuing of licenses
For growers and propagating companies looking for new varieties, New Variety makes available the varieties it manages.
